: Homemaker Turns Organic Farmer, Earns Lakhs Through Her No Shopkeeper Stall #IndiaNEWS #Karnataka For the last 10 years, Hema Anant’s daily routine has remained unaltered. At the break of dawn,

Homemaker Turns Organic Farmer, Earns Lakhs Through Her No Shopkeeper Stall #IndiaNEWS #Karnataka
For the last 10 years, Hema Anant’s daily routine has remained unaltered. At the break of dawn, while her husband is sound asleep, she travels 11 kilometres to her farm in Gowripura village, near Hassan district, Karnataka. There, she assists farm labourers (whom she refers to as co-workers) in milking 50 litres of milk from 20 odd cows. Taking the fresh and unadulterated milk, she heads back home in Hassan and puts the milk outside her house for her customers.
The 56-year-old has neither kept any staff nor fixed a CCTV camera to ensure people are paying for the milk and not stealing it. An hour later, she goes to the stall and takes the money placed there.
Post breakfast, she goes back to her 30-acre farm and spends the day growing fruits, vegetables, crops and so on. She wraps up her day by harvesting organically grown food (around 25 kg) and puts it in her stall in the evening.
Hema Anant
Once again, her regular customers drop by and buy vegetables as per their needs. Based on a chart listing the rates, they deposit the money in a box.
Entirely built on trust and goodwill, the best part about this arrangement is that Hema has kept the organic vegetable prices in sync with the conventional ones sold in the market as she finds it odd to charge extra. Likewise, milk.
So why would anyone leave their stall unattended considering the times we live where we think twice to even trust a neighbour?
“Only on 2-3 occasions, people have stolen food and that does not bother me. The fact that someone is taking food without paying money shows he/she is needy. I don’t consider that as an act of stealing. My customers are very particular about paying for what they take and my daily average income is Rs 1000-1500,??? Hema tells The Better India. With some loyal customers, she has struck a deal where the bills are settled at the end of every month.
Apart from all kinds of vegetables and fruits, Hema also sells value-added products like coconut oil, turmeric powder, lemon pickles, fresh juices and so on.

“After interacting with my customers, I realised that most food packaged items have preservatives and artificial colours to enhance the taste and shelf life. And the healthy and organic ones are expensive in the market. As I already had buyers for my produce, I started making by-products. This way customers get healthy alternatives and income of my co-workers also increases,??? says Hema.
Dr Ramakant, one of her customers for the last three years, says he has seen an overall improvement in his family’s health, “The milk is very pure and my daughter’s coughing problem has ceased.

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